is
personalized pens. These are just so useful, and people don't throw away pens since they're always needed. They also tend to switch hands a lot, or can be given away as school supplies or promos, so I've always loved them. I used to own a different company that gave these out and plan to start handing out some with my new company site on them at conventions soon, but as far as free promotional items, you really can't go wrong with these. Great for web sites because most people I know have post it notes and such beside their computer, along with a writing utensil, so they'll end up seeing the web address over and over, reminding them to check it out. They're really cheap when you buy them in bulk, and much better than handing out a business card... Also, if you do something which requires filling out forms or you meet people and there's going to often be a situation in which you'll need to offer them something to write with, even if you're using it personally, it's a nice, professional touch.